Since 2012, long before TikTok, Facebook's young user base has been declining. Facebook is especially having difficulty attracting younger audiences. For the first time in the platform's 17-year lifespan, total user counts fell in the fourth quarter of 2021. Without a doubt, Facebook Reels are introduced as a response to TikTok's success.įacebook Reels is also a part of Meta's goal to tempt people back to their social media platform. In 2021, the most downloaded app was TikTok, famous for its short-video content. You have the ability to add effects and music to your Facebook reels. In this blog, we will explain how you can make money from Facebook reels and give you tips to increase your earnings!įacebook Reels are a new method to make short, engaging videos, reach new audiences, and take part in social events on Facebook. If you have also heard the stories of people basically earning money by posting cat videos as Instagram Reels, you should be well aware of this exciting opportunity.
In July 2021, Meta also announced that they would make over $1 billion investment in programs that offer new ways for creators to make money from Facebook reels and Instagram reels by the end of 2022. That's why Meta is now making a significant investment in Facebook Reels. In addition, the network is introducing new options for creators to use and make money from Facebook reels.įacebook stated that overall, 50% of the time spent on both Facebook and Instagram is for video content, and by far, the most popular content format is Reels. Following a successful introduction in the United States, Mark Zuckerberg announced the worldwide launch of Facebook Reels. Facebook is putting a stronger focus on short-video forms.
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